Articles
Practical notes on CRM, Bitrix24, AI and custom development, written by the people who implement them.
October 20, 2026
7 min readBitrix24 for active B2B sales: one report per call instead of ten fields
Why reps do not fill in the CRM, what management can see without asking, and how to configure Bitrix24 so the system does the work after every call.
October 12, 2026
6 min readCustom CRM or off the shelf? How to decide in one conversation
Four questions that separate companies that should configure an existing tool from those that need to build their own. With the hidden costs of each path.
October 5, 2026
6 min readAn AI agent in your CRM: what it really does and what you should not expect
Which tasks of a sales team an AI agent can take on today, how what it produces is controlled, and why the first case should be boring.
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